This Time is Yours

Client

Deutsche Bahn

Task

Development of a campaign idea to communicate that a journey by train through Germany has more benefits than traveling by car.

Idea

Motion blur and image warping techniques inspired our imagery style. The campaign images are examples and inspiration of how we can spend our time during our journey. The message is anchored by the campaign claim: „This time is yours“.

Services

Concept

Creative Direction

Design

Execution

Credits

Advertising agency

Serviceplan Campaign 1

Design agency

Serviceplan Design