Visual System

Client

Keyp is a german software startup located in Munich. Supported by state of the art technology Keyp develops a service to protect the private user data of its customers.

Task

Design a brand system that presents Keyp as a confident tech brand.

Idea

Through a deep dive into Keyps area of activity and countless coworking sessions we elaborated the strategic fields of strength and defined a design that takes a stand for data protection and privacy.
In the end we translated the result into a systematic user experience.

Services

Concept

Art direction

Design and illustration

Styleguide

Microsite

Editorial design

Credits

Design agency

Serviceplan Design

Creative direction

Benjamin Hug