Wir haben das Zeug dazu.

Client

Zeppelin Rental

Task

Develop a campaign idea for the german market that increases brand awareness.

Idea

„Wir haben das Zeug dazu.“ - The claim can be translated as „We can do it.“ is a confident statement and a promise to its target group. We combined the claim with a campaign system that is setting a spotlight on the three areas of activity. In addition the project stands out due to its wide range of tonalities. 

Services

Art Direction

Styleguide

Design and illustration

Editorial design

Microsite

Package design

Credits

Advertising agency

Serviceplan Campaign 1

Creative direction communication

Christian Sommer

Design agency

Serviceplan Design

Creative direction design

Benjamin Hug